This is the objective of the Crédit Agricole Group and Crédit Agricole next bank. We base our strategy on a participatory and constantly evolving approach to progress. This approach is called FReD: the acronym of our three pillars – Fides, Respect and Demeter. For each pillar, we have associated commitments.
In Roman mythology, Fides was the goddess of good faith and honesty. She was depicted either as a clothed woman or with two joined hands, and has lent her name to our pillar of trust.
“Respect” seems to be a broad and abstract term when it comes to actions taken by a company. For us, it refers to respect for people and regions.
We have named the environmental pillar in our CSR “Demeter”, after the goddess of agriculture and harvest and “Mother of the Earth” in Greek mythology. How can a bank have a direct positive impact on the environment?